“Learn More” is boring. Let me prove it.

Marketers spend hours workshopping titles. We A/B test email subject lines. We run blog titles through keywords tools. We show website hero messages to focus groups.

Then we look at that all-important button right beneath it all — the button we need our audience to click — slap “learn more” on it, and call it a day.

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Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store