Edtech 101: Stuff EdTech Buyers Need to See on Your Website
A Key Messaging Checklist for Education Websites
Education is a unique market. More often than not, many stakeholders have a say in buying decisions. Curriculum and technology purchases can take months or even years. There are rules and regulations about what schools can buy, when, and with what funding.
Each of your buyer personas will need to see different information on your website. Not everything on this list will be relevant to every buyer, and some buyers will need to see stuff that isn’t on this list. The best thing you can do is take the time to get to know who your buyers are. Each individual buyer will have their own questions and needs.
The following is a list of elements and information that school and district buyers will expect to see on your website. Principals, superintendents, department heads, and other buyers will all look for different information. But, these are all items that are likely to come up at some point during your marketing and sales process.
Table of Stuff
Originally published at https://www.prp.group.
